IONOS accelerates growth with unified technical content strategy
Thought-leadership program for Europe's largest hosting provider — 6.13M customers, 10M+ monthly visitors.
The challenge
IONOS, Europe's largest web hosting and cloud services provider with over 8 million customers, needed consistent blog articles, white papers, case studies, and social content to enrich community engagement. The company sought to establish thought leadership with highly technical marketing content while lifting brand awareness after a recent rebrand.
What we did
DevDocs' content-writing services leveraged technical writers with deep industry familiarity in web hosting and cloud services. The team collaborated closely with IONOS SMEs to develop a cohesive content strategy, create original thought leadership, and produce digestible web content across the blog and developer portal.
Outcome
DevDocs deployed a consistent succession of articles and over a dozen case studies and gated white papers. The company developed a social-media content plan while continuing to expand its customer base and web presence.
“Their collaboration with our SMEs was invaluable and always considerate of their time.”
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